Craft shows are an invaluable opportunity for makers and small business owners to showcase their handmade creations to a targeted audience. However, not all craft shows are created equal, and selecting the right one for your business can make all the difference.
In this instalment of our Craft Show Series, we will guide you through the crucial process of researching and selecting the ideal craft shows for your specific products.
Why Research Matters
Conducting thorough research is the cornerstone of a successful craft show venture. It enables you to align your brand and products with the right audience ensuring that your efforts and resources are invested wisely. Facebook tends to be a good place to check with other vendors or market organizers on the popularity or legitimacy of a market.
Understanding Your Product and Audience
Before you dive into the world of craft show research, take some time to understand your own products and identify your target audience. What makes your creations unique? Who are your ideal customers?
"When we started markets we focused on woodworking products. We saw so many families with children we quickly realized having games and toys would be good for our booth."
This knowledge will serve as the foundation for your research.
Types of Craft Shows
Craft shows come in various shapes and sizes, each catering to different niches and demographics. Some may focus on specific crafts like jewelry or ceramics, while others may have a broader scope. Consider what type of show aligns best with your offerings and audience. Festivals and markets with more than just craft vendors will draw in many more people.
- Artisan markets
- Maker's markets
- Art fairs
- Handmade markets
- And more...
Researching Craft Shows
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Online Directories: Utilize online platforms like Eventbrite, and local event listings Calgary Farmer's Markets have a good map and C.R.E.A.T.E. has a map on too. Check them out to discover upcoming craft shows in your area.
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Attendee Demographics: Look for information about the expected attendees. Does it match your target demographic? This can be a critical factor in your decision-making process.
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Past Exhibitors and Reviews: Research previous editions of the craft show. Who were the exhibitors, and what was their feedback? This can provide valuable insights into the show's suitability for your business.
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Booth Costs and Amenities: Understand the financial commitment involved. Consider booth fees, additional expenses, and any amenities provided by the organizers see what traffic and marketing they are doing.
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Application Process and Deadlines: Familiarize yourself with the application process, deadlines for submissions, and any specific requirements set by the organizers. Many Christmas markets book many months before the market begins.
Next Steps
Armed with this research, you'll be well on your way to finding the perfect craft shows for your business. In our next blog, we'll delve into the practical aspects of preparing for a craft show, from designing your booth to managing your inventory.
Stay tuned for more insights and tips to elevate your craft show experience!